From September 16th to September 22nd, IAA TRANSPORTATION 2024 opened with the theme of "Climate friendly" and "innovative technologies", which attracted commercial vehicle and parts producers all over the world globally, it was also a test to the R&D abilities of these companies.

As a leading company in commercial vehicle seating systems, ISRI Group bringing the refreshing concepts and products together with AUNDE Group, theme of "sustainability" and “technology” could be found in many details, leading a new direction of commercial vehicle seat systems.

Innovative exhibition space, more futuristic and less pollution

The overall exhibition space of AUNDE Group is very energy-saving and climate friendly, instead of complex construction, they made an experience-friendly space from a truck body, a simple look from outside, but rich exhibits and interactivity inner space, designed clever and practically，less energy and material consumption as well.

In this innovative booth space, Isri Group showed 5 representative seats in total: ISRI Horizon DRIVE e, ISRI Horizon CODRIVE Flex, ISRI Horizon TOMORROW, ISRI Ti e, and ISRI NTS2, each with its own characteristics, demonstrating the cutting-edge technology and future direction of commercial vehicle seating to the industry.

Comfort and convenience, the better experience in the cab 

ISRI Horizon DRIVEe and ISRI Horizon CODRIVE Flex were very popular products for experience. Both seats have the function of "pathfinder", which is, Pneumatic remote unlocking of swivel, backrest, horizontal slides. That will be very convenient for quick adjustment for entering the seat from the rear berth position or leaving the seat with one button pressing.

In addition, both seats have a serious of adjustment functions that are also more intelligent: the main seat of the ISRI Horizon DRIVE e is equipped with memory function and a card reader function, which may saves adjusting time and increases work efficiency. The side valances with integrated accent light is full of "futuristic" feel and make it easier for the driver to find the adjustment buttons in all lighting conditions.

At the same time, the ISRI Horizon CODRIVE Flex passenger seat has a "zero G" posture adjustment and a 2-level massage function, providing the ultimate comfort for passengers.

Sustainable development, technology brings environmentally friendly solutions

As a future product, ISRI Horizon TOMORROW embodies environmental protection and sustainability in commercial vehicle seats:

green steel structure:CO2 reduced material (Availablefrom2027 ), plastic valances and operation elements in recycling material, recycled polyamide and polyester cover, The textile dust cover below will enormously reduce carbon emission, the most eye-catching thing is 3D printed cushion inserts in backrest, they offers various advantages besides recyclable: Light weight,

pressure transition, different hardness in different parts, feature integration like channels for cover fixation, interfaces to attach components like ventilators, and they can be made to “all”colours.

ISRI Ti e, the 2024 Red Dot Award Winner

ISRI Ti e is another masterpiece of Isri Group in the field of construction and agricultural seats, it won the 2024 Red Dot Award because of the overall harmonious appearance and handling design, and have already equipped in the high-end models of the Fendt brand, which is known as the "Rolls-Royce" of agricultural machinery.

Isri NTS2, the epitome of dynamic comfort

Outside the truck booth, Isri also displayed its classic product - Isri NTS2 in a special way, on the vibrating table that simulates road scenes, which is also the embodiment of Isri's pursuit of "seat safety and comfort in real use scenarios". It can greatly reduce the bumpiness of the driver and passengers, improve the driving experience and safety.

It is worth mentioning that Isri NTS2 has already been mass-produced in China in 2024, and as a subsidiary of the Isri Group in China, Isri Huatai will provide customized seating system solutions for trucks and buses in China, so that more Chinese drivers and passengers can enjoy the comfort and safety brought by the Isri NTS2.  

The IAA 2024 is coming to an end, Chinese commercial vehicle companies showed their innovation and improvements, which impressed the world, Isri Huatai has witnessed and accompanied the rapid development of Chinese brands for more than 30 years, and has been leading the development trend of China's commercial vehicle seats, It is believed that more technological and environmental protection elements will be adapted in the seats of Chinese commercial vehicles, to help of Chinese brands achieve more wonderful performance in global market.